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Games & Commerce

Naver secures Inspire Arena naming rights, to rebrand as Naver Arena from December

Naver has signed a naming-rights contract with Inspire Resort and will change the official name of Inspire Arena to Naver Arena at Inspire from December. Naver said the agreement takes effect in December and will run for three years, but it did not disclose the contract value. The partners plan to broaden cooperation from performances to on-site services and technology, including N Pay services and Naver Labs digital-twin-based AR navigation.

AI & Enterprise

Korean actionable AI agents spread to handle booking and payments in one go

Development of actionable AI agents that link multiple services to complete everyday tasks such as booking and payments is gaining speed in South Korea. Companies are seeking broader partnerships to secure access rights and handle authentication and payments. SK Telecom is building its \"Everyone\'s AI\" around its A.dot service, with scenarios spanning medical visits, job seeking and agentic payments. Startup Vooy is expanding integrations via the Open Builders Alliance to increase connectable services.

AI & Enterprise

Tryview launches interactive demo service that tracks customer behavior

B2B interactive demo service Tryview has launched a hands-on demo creation service that lets customers click through key product flows. The service uses an AI-based no-code environment that detects buttons, links and input fields from uploaded screenshots, allowing creators to link screens without coding. Completed demos can be shared by link or embedded on websites. It also offers analytics dashboards, replay and alerts via email, Slack and Teams.