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Games & Commerce

Existing IPs, not new releases, to divide Korean game makers\' Q2 results

South Korean game makers\' second-quarter results are expected to diverge based on profits generated by existing intellectual property rather than whether they released new titles. Krafton and NC, which own PUBG and Lineage, are forecast to post sharp gains helped by new titles and acquisitions. Netmarble is expected to see weaker profitability due to marketing and IP fees, while Nexon expects a pause as some key titles soften despite stable live services.

Industry

Nvidia RTX graphics cards may rise again as memory price hike rumours rattle PC industry

Nvidia RTX graphics card prices could rise again as reports suggest the company is pushing to raise prices for GDDR6 and GDDR7 memory kits used in its GPUs. The move is linked to a prolonged memory supply crunch that is lifting manufacturing costs across the PC industry. Any change has not been confirmed for consumers, but higher kit prices could push up production costs and retail prices. Similar pressure is also affecting other PC product categories.

Games & Commerce

Nexon hosts university game jam to train talent for the AI era

Nexon held its 2026 university game jam, called Jaemmatnex, over three days from July 24 to 26 at its Pangyo headquarters, the company said on Sunday. The event was redesigned on the premise of using AI, including recruiting participants without role divisions and providing 400,000 won per team in AI support funds. A total of 56 students formed teams and built games around the theme of “context.”