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Telecommunications & Media

Netflix says key to marketing K-content is giving the world something to talk about

Netflix said the core of its marketing for Korean content is the story. Kim Mi-hoo (김미후), a director in Netflix\'s Korea marketing division, said the key is for good stories born in Korea to reach people worldwide and create bigger cultural moments. She introduced a “Conversation-First” strategy aimed at getting the world to talk about K-content. Netflix cited global social channels and said it has more than 1.4 billion social media followers.

Industry

MSIT, education ministry select four national research labs with annual 10 billion won support

South Korea has selected four university-affiliated research institutes as National Research Labs (NRL 2.0) to lead basic research. The Ministry of Science and ICT and the Education Ministry said support will begin on July 1. Each lab will receive up to 10 billion won a year for up to 10 years, though 5 billion won will be provided this year for six months. Funding levels may change depending on future budgets.

Industry

SK talents foundation launches KFAS young scholar award to support early-career researchers

SK Group\'s talent development arm has launched a new support programme for early-career researchers. The Korea Foundation for Advanced Studies said it selected three inaugural winners of the KFAS Young Scholar Award at an event in Seoul on June 22. The award targets researchers in the early stage after earning a doctorate, focusing this year on social sciences in social innovation. Each recipient will receive a total of 40 million won, including research funding.