Estimated payments at South Korea’s four major delivery platforms totalled 3.03 trillion won last month, up 10 percent from a year earlier, a Wiseapp-Retail survey of credit and debit card spending showed. The number of Koreans who paid on delivery platforms rose 7 percent to 24.85 million. Average payment per person increased 3 percent to 122,349 won, while average transactions per person rose to 5.4 from 5.

Generative AI chat windows are emerging as a new shopping battleground alongside search portals and open markets, as companies eye conversational commerce as a channel to drive traffic to their own online stores. Lotte Wellfood has launched a dedicated app for “Apps in ChatGPT,” enabling questions and answers in the ChatGPT chat window. Cafe24 has also released an app linking multiple partner brands. The industry is focusing on purchase links that route users to brand sites to expand traffic and data.