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Games & Commerce

Naver Plus Membership aims for subscription boost backed by World Cup

Naver Plus Membership is seeking a new surge in sign-ups around the 2026 North America World Cup. Naver will exclusively stream all matches online and on mobile via its streaming platform Chijijik, but full HD live broadcasts and complete replays will be limited to Naver Plus Membership or paid Chijijik subscribers. The company is offering coupons and added Naver Pay benefits for new users, while industry figures question whether rights costs can be recouped through subscriptions alone.

Games & Commerce

Will Naver\'s Chzzk benefit again from online World Cup streaming?

Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.

Telecommunications & Media

LG Uplus builds broadcast circuit for North America World Cup to boost stability over 14,000 km

LG Uplus is building an international broadcast relay circuit linking North America to South Korea ahead of the 2026 FIFA World Cup. It will provide dedicated relay lines to domestic host broadcasters during the tournament starting on June 11. The company will diversify undersea cable routes over about 14,000 km into six lines, distribute content to two domestic hubs, and apply hitless protection technology. It is also preparing internet-based SRT and wireless MNG backups.