Woori Bank said on Feb. 27 it will roll out a light-hearted advertising campaign themed around figure skating on TV and its official YouTube channel to promote the benefits of Samsung Wallet Money and Samsung Wallet Money Woori accounts and savings products.

The ad reinterprets the emotion of the Winter Olympics through an entertainment-style parody featuring comedian Suzy Lee (이수지), comedian Won-hoon Kim (김원훈) and actor Hyun-jin Baek (백현진).

Lee and Kim appear as Winter Olympics figure skating athletes and deliver the key benefits through what the ad calls a move for "Up Turn" benefits that breaks the stereotype of a male skater lifting a female skater.

Hee-je Woori Bank deputy head of the Brand Strategy Department Hee-je Lee (이희제) said the bank aimed to move away from the conservative and difficult image of finance through figure skating and the cheerful, friendly acting of new models before the afterglow of the Winter Olympics fades. He said he hopes the high interest rates and surprising point accrual benefits offered through Samsung Wallet Money Woori accounts and savings products are effectively conveyed to customers.