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AI & Enterprise

KT applies AI ads to Volvo EX90 campaign, brand searches double

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.

Industry

BYD probes distrust of Tesla FSD with promise of full compensation for self-driving accidents

Tesla has delayed plans to unveil its next-generation Roadster again, pushing the schedule to after August as development linked to SpaceX thruster technology takes longer than expected. The company is also pursuing sensor reliability, including a patent for a camera system that cleans its own lens. Debate continues over the safety of unsupervised driving and compensation for self-driving accidents, as rivals such as BYD, XPeng and Rivian accelerate development and responsibility frameworks.

Industry

Tesla formalises China FSD, shifts strategy; no \'EV chasm\'

Tesla is adjusting its full self-driving (FSD) strategy in China, formalising its rollout while leaving the timing unclear and renaming the feature “Tesla assisted driving” in a move seen as aimed at regulation. Strategy shifts are also drawing attention to expansion in other Asian markets such as South Korea. Tesla is also facing production and supply-chain variables, intensifying competition from China and rivals, and broader changes in the EV market and mobility services driven by data and AI.