Volvo Group is testing the development of its own cryptocurrency for supplier transactions and is considering a closed blockchain environment to simplify dealings among material suppliers, transport providers and the company. Ivan Branko, who oversees information management, AI and analytics in a Belgian logistics operations unit, said the work focuses on business needs such as reducing supply chain inefficiencies and complexity. The plan would combine payments and record-keeping in one structure, storing transport order data on a ledger.

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.