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Finance

Toss Ads measures awareness impact of public service ads, first applied to smoking cessation campaign

Viva Republica’s advertising service Toss Ads has applied an analysis method that measures differences in user awareness beyond ad views and clicks. Toss Ads said on Sept. 16 it took part in spreading ads for the Ministry of Health and Welfare and the Korea Health Promotion Institute’s “Don’t just cut down, quit now” campaign. The campaign aims to highlight e-cigarette risks and raise awareness about quitting.

Finance

AI agents to reshape financial competition around customer choice

AI agents that compare deposits, loans, investments and insurance products and execute transactions on behalf of consumers are spreading, and this could change how financial firms compete, a report said. It said competition may shift from keeping customers in a firm\'s app to deciding who organises customers\' product choices. The report also warned that dominant general-purpose AI agents could become new gatekeepers and called for rules to build trust.

Finance

Toss \'Quick Account Transfer\' tops 100 billion won in monthly transactions, users reach 12 million

Viva Republica, operator of Toss, said its simple account transfer service \"Quick Account Transfer\" has exceeded 100 billion won in monthly transaction value as of the end of August. Cumulative users also topped 12 million. The service allows payments directly from a bank account via open banking using a six-digit password, without installing a separate certificate. Toss said it streamlined sign-up and payment steps and improved payment success rates.