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Samsung kicks off promotion to expand AI TV market ahead of World Cup

Samsung Electronics is running a promotion tied to the North and Central America World Cup season to help expand adoption of its 2026 AI TVs optimised for sports viewing. The campaign runs for two months from May 1 at Samsung Store and Samsung.com, as well as retailers including Hi-Mart and Electronics Land. Customers who trade in an existing TV can receive Samsung membership points, and an online event offers cashback to selected reviewers.