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Industry

Samsung Electronics unveils \'AI Living\' ecosystem at IFA 2026

Samsung Electronics is showcasing an AI-integrated lifestyle at IFA 2026, Europe\'s largest home appliance trade show. The company said it will operate an exhibition hall in Berlin\'s Humboldt Carré from Sept. 2 to 6 under the theme, \"Your AI everyday companion.\" The venue features three zones focused on entertainment, home and self-care, including new displays, AI-powered TVs, connected home appliances and Galaxy devices.

Industry

Samsung Electronics outlines AI screen technology strategy at Australia tech seminar

Samsung Electronics unveiled its 2026 TV and monitor lineup in Sydney at its 2026 Australia Tech Seminar, the company said on Thursday. It showcased products ranging from Micro RGB TVs to OLED TVs and Odyssey gaming monitors. The company applied AI features across its 2026 TVs, including Vision AI Companion and an AI Soccer Mode. It also introduced HDR10+ Advanced on its 2026 OLED TV and highlighted glare-free display technology.

AI & Enterprise

Samsung kicks off promotion to expand AI TV market ahead of World Cup

Samsung Electronics is running a promotion tied to the North and Central America World Cup season to help expand adoption of its 2026 AI TVs optimised for sports viewing. The campaign runs for two months from May 1 at Samsung Store and Samsung.com, as well as retailers including Hi-Mart and Electronics Land. Customers who trade in an existing TV can receive Samsung membership points, and an online event offers cashback to selected reviewers.