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Games & Commerce

Valve Steam Machine sells out in Japan; preorder rights resold in U.S. and cheap copies appear in China

Valve\'s gaming PC, the Steam Machine, sells out shortly after its release in Japan, while resale of purchase reservation rights at a premium has emerged in the United States. At the same time, low-priced products with a similar design have appeared in China. With official supply failing to keep pace with demand, reservation-right trading and sales of unofficial alternatives are spreading. Questions have also been raised over the specifications and reliability of the Chinese products, along with import and security risks.

Industry

When will memory prices fall? Industry on alert as Q3 gains seen at up to 50 percent

Memory prices could rise sharply in the second half of 2026, with one analyst forecasting a 40 to 50 percent quarter-on-quarter jump in the third quarter and a further 30 to 40 percent rise in the fourth. The outlook cites cloud companies securing a large share of output and seeking sizable advance payments. Other forecasts are lower. Signs of stress are also emerging in older DDR2 and DDR3 markets, and firms warn costs could hit PC and laptop prices.

Games & Commerce

One in five new Steam games uses AI, lowering development barrier but raising trust hurdle

AI is spreading across game development, lowering production barriers, but user backlash when AI use is revealed is creating new hurdles around disclosure, review and trust, an analysis said. SteamDB data showed 1,704 of 8,700 titles in Steam Next Fest carried a generative AI tag. Korean game companies are adopting generative AI widely, including across entire firms. Still, disputes over AI use and job insecurity concerns are growing.