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Games & Commerce

11st to hold October monthly 11-day sale with time deals and e-coupons

South Korean e-commerce platform 11st is holding its October “Monthly 11 Day” promotion through Oct. 11 to target autumn shopping demand. It plans special-price sales of seasonal home appliances, food and beverage e-coupons, leisure and domestic accommodation products, and new fashion and beauty items. Products change by date and time, with time deals for appliances and scheduled discounts on brand e-coupons and resort stays. Coupons will be provided in stages, including relay discounts and member benefits.

Industry

CJ ONE adds over 124,000 new members in two months through Wonder Series promotion

CJ ONE, a lifestyle membership programme run by CJ OliveNetworks, secured about 124,000 new members over roughly two months through its Wonder Series promotion. The company said the event drew 1.1 million unique visitors over the same period. It added that Wonder Week campaigns with Tous Les Jours and Mega MGC Coffee in July and August logged more than 340,000 coupon downloads. In August, members who earned or used points at least once rose 63 percent from a year earlier.

Games & Commerce

Baemin closeout discount tops 10 percent repurchase rate after 3 months

Baemin’s closeout discount service increased evening orders at participating stores and has a repurchase rate above 10 percent, the company said on Thursday. Baemin said it will run a promotion to mark Resource Circulation Day on Sept. 6. The service offers discounted items nearing their consumption deadline in cooperation with bakery brands such as Paris Baguette and Tous Les Jours, with customers able to buy at least 20 percent off after 8 p.m.