SK Broadband said on Tuesday it will run a promotion for B tv customers for the Lunar New Year holiday.

From Feb. 12 to 22, it will provide B tv customers with a "daily refill coupon pack". It will give out daily a 20 percent discount coupon that applies to payments of 10,000 won or more for paid VOD purchases, and a 10 percent discount coupon that can be used without a spending limit.

Its holiday movie lineup includes "Zootopia 2" as well as "Heart Man" and "Project Y", among other recent box-office hits. Among customers who buy "Zootopia 2" VOD, it will hold a draw to give away 300 Tous Les Jours Zootopia cakes and 100 dedicated character mice.

It will also step up curation using its own AI technology during the holiday period. It will operate a dedicated section that reflects real-time customer viewing rankings and enhance AI scheduling to recommend preferred content at the top based on usage patterns.

For B tv cable customers, it will run a "latest movies one-plus-one" event from Feb. 11 to 24. Customers who buy 1 latest movie will receive a "100 percent movie discount voucher" the next day, allowing them to watch 2 movies for the price of 1. Customers who buy the "Latest Movies Big 6" including "Good Fortune" and "Heart Man" will enter a draw to receive 2 Starbucks Americanos for 100 winners and a 30,000 won Baedal Minjok voucher for 50 winners.

It will also run a special promotion that gives 1,000 cash to all customers who buy at least 1 of 30 sports movies.

Park Cham-sol (박참솔), SK Broadband's platform chief, said, "Through AI recommendations, we strengthened the fun of discovering new works every day." He added, "We lowered the price burden with the coupon pack and broadened the options so customers can enjoy more freely."