CJ ONE, a lifestyle membership programme run by CJ OliveNetworks, secured about 124,000 new members over roughly two months through its Wonder Series promotion.
On Sept. 9, the company said the event drew 1.1 million unique visitors over the same period. It said Wonder Week campaigns it ran with Tous Les Jours and Mega MGC Coffee in July and August drew attention, with total coupon downloads topping 340,000. It added that the number of members who earned or used points at least once at CJ ONE partners in August rose 63 percent from a year earlier.
CJ ONE will continue the Wonder Series promotion in September. Wonder Week, the first phase of the September promotion, will run with self-photo brand Photoism from Sept. 7 to 11.
Im A-jin (임아진), who is in charge of CJ ONE, said, "Through the performance of the Wonder Series promotion, we confirmed that benefits closely tied to daily life can become a driver of new visits and use." Im said, "We plan to continue providing benefits that CJ ONE members can enjoy in their everyday lives through collaborations with various partner brands."
Chi-gyu Hwang
delight@d-today.co.kr