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Industry

CJ ONE adds over 124,000 new members in two months through Wonder Series promotion

CJ ONE, a lifestyle membership programme run by CJ OliveNetworks, secured about 124,000 new members over roughly two months through its Wonder Series promotion. The company said the event drew 1.1 million unique visitors over the same period. It added that Wonder Week campaigns with Tous Les Jours and Mega MGC Coffee in July and August logged more than 340,000 coupon downloads. In August, members who earned or used points at least once rose 63 percent from a year earlier.

Games & Commerce

Baemin closeout discount tops 10 percent repurchase rate after 3 months

Baemin’s closeout discount service increased evening orders at participating stores and has a repurchase rate above 10 percent, the company said on Thursday. Baemin said it will run a promotion to mark Resource Circulation Day on Sept. 6. The service offers discounted items nearing their consumption deadline in cooperation with bakery brands such as Paris Baguette and Tous Les Jours, with customers able to buy at least 20 percent off after 8 p.m.

Telecommunications & Media

SKT to expand tailored discounts to cut summer telecom and living costs

SK Telecom will expand discounts for plans, membership and partners in August and September to ease customers’ telecom and living-cost burdens. It will boost benefits for its online-only Air plans, including points for new subscribers and wider use of points to pay bills. The carrier will waive eSIM fees for online sign-ups. It will also expand T Membership weekly offers, run brand weeks and happy-hour perks, add overseas travel benefits and increase movie ticket discounts for young customers.