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AI & Enterprise

Claude ranks second in South Korea\'s generative AI app revenue - Sensor Tower

Anthropic’s AI assistant Claude has risen to second place in South Korea’s generative AI app market, overtaking Google’s Gemini, according to Sensor Tower. Through early June, Claude ranked second by revenue among iOS generative AI apps in South Korea and first in revenue growth. It hit a record daily revenue of about $104,000 on May 5. Sensor Tower said the increase may have come from existing users converting to paid subscriptions or upgrading plans.

Telecommunications & Media

MSIT and Broadcast Media Commission launch AI and media policy council

South Korea\'s Ministry of Science and ICT and the Broadcast Media Communications Commission will jointly respond on artificial intelligence, media and digital regulation, aiming to reduce policy gaps as industry boundaries blur. The two agencies launched a policy council in Seoul on Tuesday. Cooperation will cover AI, media and OTT services, and digital regulation and user protection. They also plan to share parts of broadcast video AI training datasets via MSIT\'s AI Hub for research and education.

AI & Enterprise

KT applies AI ads to Volvo EX90 campaign, brand searches double

KT said on Tuesday it applied its AI and data-based advertising platform to Volvo’s electric EX90 launch campaign, lifting brand search volume and expanding test-drive sign-ups. The campaign linked KT Square, a large media wall in Gwanghwamun, with KT Genie TV’s Premium G package. KT said it offered a dedicated brand page on Genie TV with vehicle information and content, connected QR codes to test-drive applications, and ran targeted ads based on AI-driven data analysis.