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Industry

U.S. to ease self-driving rules as 200 million won ultra-luxury Korean car gains attention

The U.S. Transportation Department is seeking to drop a requirement for brake pedals in vehicles designed to operate only with automated driving systems, a move seen lowering hurdles for firms developing fully autonomous cars without steering wheels or pedals. Tesla is also expanding through initiatives such as a free Supercharger event and hiring plans at its Berlin plant. The article also covers Toyota’s EV strategy, China’s export surge, and intensified competition among South Korean mobility platforms and premium EV makers.

Mobility

Tesla launches free lifetime Supercharging contest, picks 9 winners worldwide

Tesla has launched a global event offering free Supercharging for as long as winners own their vehicles, selecting only nine people worldwide. Winners will be chosen in three regions, with China excluded and some countries unable to participate. The contest ranks drivers by longest continuous travel between Supercharger sites in 24 hours, most unique sites visited this year and most energy charged. Some owners, employees and ride-hailing or delivery users are excluded.

Mobility

Genesis GV90 launch set for Sept. 9, luxury electric SUV to cost over 200 million won

Genesis has confirmed it will unveil its flagship electric SUV, the GV90, on Sept. 9, setting a specific date for the first time since last year’s delays due to unresolved technical issues. Development is aimed at a late-2026 launch. Hyundai is reported to have produced more than 250 mass-production vehicles at its Ulsan dedicated EV plant. Test vehicles have been spotted in the United States, Europe and South Korea.