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Four major Korean financial groups detail AX strategies, shifting from declarations to execution

South Korea\'s four major financial groups, KB, Shinhan, Hana and Woori, are placing artificial intelligence transition, known as AX, at the heart of their second-half management strategies. They are moving from early-year emphasis on AI innovation to execution, including wider use of AI agents, organisational reshuffles and process changes. The groups aim to embed AI across customer service, sales, lending and internal work to raise productivity and improve customer experience.