Children aged 14 and over who use Seoul’s child meal card will be able to order food via Shinhan Bank’s delivery app Ttaenggyeoyo from Nov. 16. Shinhan Bank and the Seoul Metropolitan Government will also provide coupons worth a total of 6,000 won each month to reduce delivery-fee burdens.
Shinhan Bank said on Wednesday it will sign a business agreement on child meal delivery services with the Seoul Metropolitan Government and child welfare organisation ChildFund Korea at Seoul City Hall.
The agreement was prepared to expand use of Seoul’s child meal card, called the Dream Tree Card, to delivery orders from its previous focus on in-person restaurant payments. It aims to reduce the burden children feel from face-to-face payment when using the card and help them choose meal menus more freely.
Once the service starts, eligible children can register the Dream Tree Card in the Ttaenggyeoyo menu on the Shinhan Super SOL app and order food. Payment will be available at about 20,000 affiliated stores marked as offering child meal service.
Shinhan Bank and the Seoul Metropolitan Government will jointly cover delivery fees. Each will provide one 3,000 won coupon a month, giving each child a total of two coupons. Existing Ttaenggyeoyo benefits, including a coupon pack worth 16,000 won for new members and franchise discounts, will also be available if separate usage conditions are met.
In operating the programme, Shinhan Bank will be responsible for the payment function, service operation and support for meal programme costs. Seoul will oversee guidance for eligible users and overall programme management, while ChildFund Korea will handle coupon delivery and links to community support resources.
The service will be run as a pilot from November to December this year and then expanded into a full programme from next year.
A Shinhan Bank official said, "We hope this will help reduce inconvenience children experience in the process of choosing meals when using meal cards."