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AI & Enterprise

OpenAI aims to expand ChatGPT ads, targeting $1 billion a year

OpenAI has outlined plans to build ChatGPT into a major advertising platform combining strengths associated with Google search and Meta ads. CFO Sarah Friar said ChatGPT’s ad business reached a run-rate equivalent to $1 billion in annual revenue seven months after introducing ads. She said ChatGPT can use information from user conversations and stored memories to target ads to individuals. OpenAI is expanding ad formats and building its platform while preparing for a possible IPO.

AI & Enterprise

OpenAI Astra performs better but is harder to monitor

OpenAI’s new AI model Astra has improved performance but has become harder to monitor, an assessment said. Axios reported OpenAI released GPT-6 Astra on Sept. 3. Greg Brockman called it a starting point for AGI, and Sam Altman said some capabilities were at a “superhuman” level. Researchers warned that as models advance, it will become harder to track their reasoning. OpenAI denied a report about new methods reducing transparency.

AI & Enterprise

Samsung SDS bets on custom AX built on multi-dimensional AI full stack, expands FDE to about 200

Samsung SDS on Tuesday unveiled its enterprise AI strategy based on a “multi-dimensional AI full stack” at the REAL Summit 2026 in Seoul. CEO Lee Jun-hee (이준희) said AX requires redesigning businesses and work methods from scratch, citing a gap between AI adoption and profits. The company laid out seven AX elements and said it is applying them internally first under a “Client Zero” approach. It also plans to expand forward deployed engineers to about 200 this year and broaden partnerships including with OpenAI and Anthropic, while formally declaring entry into robotics transformation.