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Games & Commerce

Naver introduces advertising expert certification for partners to boost capabilities in AI era

Naver introduced a new \"Advertising Expert Certification Program\" to objectively verify the expertise of staff at its official advertising partners and strengthen their ability to operate ad products in an AI-driven advertising environment. The program uses an online test called \"Naver Ads Expert\" to quantitatively assess product skills and issues official certification to those who pass. Tests for search and display ads start in June, with AI solution Adboost-related subjects to be added in the second half.

Telecommunications & Media

Ericsson says mobile data flows shift as uplink growth outpaces downlink

Mobile data uplink traffic is growing faster than downlink as more people create content on smartphones and use cloud services, Ericsson said. In a survey of 55 telecom operators, 43 reported higher uplink growth than downlink, including 17 where it was more than 1.5 times. Ericsson said AI adoption could accelerate the trend, and it forecast global 5G subscriptions and 5G standalone network slicing services would continue to expand.

Telecommunications & Media

KT to provide priority emergency rescue communications for National Fire Agency devices

KT will provide a priority emergency rescue communications service to help ensure stable disaster response by South Korea\'s National Fire Agency. The service is designed to give firefighters stable communications quality in emergencies when traffic surges, and will apply to corporate-registered phones, tablets and IoT equipment used for public services. KT said about 8,400 work devices, around 60 percent of the agency total, use KT lines and will support the service.