Games & Commerce
TikTok to push music live agency incubation programme, supporting 50 startups a year
TikTok said on Tuesday it will work with the Korea Radio Promotion Association (RAPA) to 추진 an incubation programme for live agencies that plan and operate music-focused TikTok Live content. TikTok said it aims to help startups in music and entertainment produce high-quality live and short-form content through systematic creator management. The programme will run twice a year, with 25 firms selected each half. Graduates can become TikTok Live partner agencies after a formal contract.
