Bundling that packages rival companies’ content on a single streaming platform is gaining pace in the global OTT industry. Amazon has enabled Prime Video users to subscribe to services such as HBO Max and Apple TV via its app, and YouTube and Roku are stepping up efforts toward one-stop TV viewing. YouTube will bundle NBCUniversal’s Peacock for Premium subscribers. Netflix has also moved to integrate France’s TF1 and is discussing options to offer Peacock and Fox One.

Disney is working with TikTok to bring Disney-related fan content into the Disney+ app. The companies plan to start a pilot program in the United States in the coming months and then expand to other markets. Under the partnership, TikTok fan videos themed on Pixar, Marvel and Star Wars will appear in Disney+’s short-form feed, “Vurts.” Disney also launched a creator ambassador program for TikTok creators.