| Mobile Web

Amazon Prime Video pushes AI-led overhaul, boosting recommendations and voice search

Amazon is overhauling Prime Video to make it a core platform for showcasing the company’s artificial intelligence capabilities. Bloomberg reported that Jeff Bezos asked Prime Video chief Mike Hopkins to put AI and personalization features at the centre of the redesign. The project, code-named Lighthouse, aims to strengthen Amazon’s AI competitiveness. The changes include new recommendation and discovery features, voice responses and an updated home screen.