Amazon is adding short-form news to Prime Video. As more users consume news through short videos on TikTok, Instagram and YouTube Shorts, streaming services are also accelerating competition in short-form content.

On Sept. 14, Prime Video introduced "News Clips" in the United States, featuring short edits of major local and national news, according to TechCrunch and Amazon. Users can watch on-demand related videos from multiple news providers through the Trending Topics and Local News menus on a dedicated news page in the Prime Video app.

The service will start on living-room devices such as TVs and Fire TV and is set to expand to the web and iOS and Android apps. It will also be offered as short-form content on mobile, but it has not been decided whether it will use a vertical screen like TikTok.

The news service will be available for free to all Amazon customers in the United States and will be offered alongside existing 24-hour live news from ABC, CBS and NBC. Amazon described it as a feature intended to let users quickly catch up on major local and national news without having to match live broadcast times.

The outlet interpreted Amazon's move as a strategy to attract younger users. With TikTok, Instagram and YouTube Shorts emerging as key news touchpoints for Generation Z, the analysis said Amazon, which does not have its own social media platform, is strengthening short videos on Prime Video. Still, the factor that draws younger audiences is not simply video length. A Pew Research survey showed younger news users tend to be drawn to videos that feel natural and authentic rather than overly produced content.

Competition in short-form features is also spreading across the OTT industry. Peacock added a related function in March, followed by HBO Max and Netflix in July and Disney+ in August. Prime Video also introduced a separate Clips function in May for browsing scenes from movies and dramas in a vertical format. OTT platforms that once centered on long-form content are expanding competition into short viewing times of just minutes.