Pion Corporation, an AI agent marketing solution company, said on April 28 that its project with Naver Shopping Live produced results in which AI outperformed sales from broadcasts featuring human shopping hosts. The company said it has run AI production tests since February to change what it described as a high-cost, low-efficiency structure. It said it completed a proof of concept in two months and entered regular operations across categories including fashion, electronics, food and living.

The focus of global ESG is shifting rapidly toward corporate governance, as shareholder proposals in the United States increasingly target board structure and capital policy. In South Korea, a series of Commercial Act revisions and mandatory treasury share cancellations are strengthening governance rules and raising pressure on major groups. Some companies are moving early to cancel shares, while others are adding exception clauses or reshaping board structures, prompting warnings of longer-term governance risk premiums.