Ottogi said on Feb. 25 it will participate in the 2026 Seoul Living Design Fair being held at COEX in Samseong-dong through March 1.

The Seoul Living Design Fair is the country’s largest lifestyle expo, drawing more than 200,000 visitors each year. Ottogi is taking part as a project partner in a planned exhibition and the “Haengbok Hall” lounge run by organiser “House Full of Happiness”.

“Welcome to My Home,” jointly curated by 6 living influencers, features spaces shaped by individual tastes with Ottogi incorporated into them. The program proposes a new way of viewing the brand through Ottogi products and goods placed in the curated spaces.

In the outdoor-garden-themed “Haengbok Lounge,” it will present an egg sandwich made with bakery “Owolui Jong” and cafe “Hannam Workshop.” The sandwich is filled with Ottogi’s new “Quick Morning Egg Salad” product using mayonnaise and white pepper.

Ottogi has also set up its standalone booth, “Yellow Atelier.” Designed as an outdoor kitchen connected to a vegetable garden, it will sell Ottogi products and goods that can be enjoyed with the flow of the seasons. A Seoul Living Design Fair limited-edition accordion-style seasonal calendar will be given on a first-come, first-served basis to customers who verify an on-site visit and to purchasing customers.

In the VIP lounge, an exhibition of antique furniture and traditional tea will be held to mark the fifth anniversary of the publication of “K Food: Secrets of Korean Cuisine,” sponsored by the Ottogi Ham Tae-ho Foundation. A private dining event featuring Jeongwol Daeboreum seasonal foods will also be held.

An Ottogi official said the company aimed to deliver Ottogi’s “Sweet Home” value more persuasively by combining it with the happiness each person pursues at the Seoul Living Design Fair. The official said Ottogi will continue communicating through various projects so it can become a brand that is together with customers’ happiness.