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Telecommunications & Media

Budget smartphones shrink as premium models grow, reshaping market

The global smartphone market is shifting toward higher-priced models as the share of devices under $200 declines and premium phones gain ground, data from Omdia show. Component cost increases, especially memory, are hurting profitability for cheaper handsets. Omdia expects total shipments to fall this year, but revenue and average selling prices to rise. In South Korea, value phones from carriers cluster around 400,000 to 500,000 won.

Telecommunications & Media

Chinese short dramas close in on OTT rivals

Short dramas of about 1 to 3 minutes an episode are emerging as a new rival to online video services. Global short-drama platform ReelShort has already surpassed major OTT services such as Netflix and Disney+ in mobile viewing time. Usage across short-drama apps is rising quickly, and sales are forecast to grow this year. China is expanding production using generative AI, while concerns are growing over addiction, spending and content quality.

Telecommunications & Media

Apple AirPods top global true wireless earbuds market; Samsung third

Apple held the top spot in global true wireless earbuds (TWS) shipments in the second quarter, as the overall market edged down. Research firm Omdia put global shipments at 82.1 million units, down 0.7 percent from a year earlier, weighed by a 9.5 percent drop in China. Apple shipped 16.8 million units for a 20.5 percent share. Open-ear wireless earbuds shipments rose 12 percent to 11.1 million units.