A proposal has emerged to use Samsung and LG smart TVs already deployed worldwide as infrastructure to distribute Korean content globally. As plans to combine domestic streaming services into a single platform stall, free ad-supported streaming TV, or FAST, is gaining prominence. Speakers at a policy forum cited rapid growth forecasts for the global and domestic FAST markets and highlighted Korean TV makers\' large installed base. They also called for policy support, content localization funding and a unified control tower across ministries.

A memory chip shortage driven by a surge in AI server demand is rippling through the games market, lifting prices for consoles, PCs and potentially software. Prices for DRAM and NAND have jumped, and companies such as Sony have raised PS5 prices. Steam has revised currency pricing parameters for South Korea, which could lift local game prices depending on publisher choices. Higher device and server costs may hit demand and raise risks for Korean developers preparing major PC and console releases.