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Telecommunications & Media

Time spent or user numbers? Naver vs Google battle for search lead

Competition between Naver and Google for leadership in South Korea\'s search market is intensifying in the AI era. Google has led Naver in monthly active users for two straight months, but Naver users spend about 5.9 times more total time on its app. Naver also leads Google in the share of visits to external websites that come via search engines. The indicators measure different behaviors and do not directly count total searches.

Finance

Naver Pay to work with KEPCO to digitise electricity bill billing and collection

Naver Pay (Npay) will work with Korea Electric Power Corp to digitise electricity bill billing and payment procedures. Starting toward the end of this year, users are expected to be able to check electricity bill statements in the Naver mobile app and pay immediately using Npay. The companies will cooperate on sending electronic statements via Naver e-Documents, building an Npay-based collection system, and related marketing and promotion.

Games & Commerce

Google app overtakes Naver in South Korea MAU for first time amid spread of AI search

The Google application has overtaken the Naver app in monthly active users (MAU) in South Korea for the first time, data showed. IGAWorks\' Mobile Index said Google posted 47,022,854 MAU last month, topping the productivity app category and beating Naver by 177,837 users. The reversal is the first since Mobile Index began compiling related statistics in March 2021. The rise comes as use of generative AI services grows, though separate data linking it directly to Google’s Gemini were not confirmed.