| Mobile Web

Naver, Kakao upgrade map services to counter Google Maps push with \'experience data\'

Naver and Kakao are upgrading their map services as the government conditionally approved Google’s export of high-precision map data from South Korea. Naver has reintroduced star ratings on Naver Place with anti-abuse measures and limited initial visibility. KakaoMap is prioritising verified reviews and added features to its real-time friend location sharing service. Both are seeking to secure user “experience data” to sharpen ads and recommendations and expand future uses.