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Games & Commerce

Naver unveils \'Local Ground\' campaign in Busan to boost AI transformation for local businesses

Naver is rolling out an on-the-ground campaign called \'Local Ground\' to help users experience local businesses through artificial intelligence and to support AI transformation for regional commercial districts. The first programme runs in Busan from June 9 to June 13, with 104 small and medium-sized merchant shops taking part. Naver is supporting adoption of AI-based solutions and short-form content, and enabling foreigners to use map-to-payment services after passport-based verification.

Games & Commerce

Naver runs 2026 \'Be Local\' campaign, introduces 300 Busan hotspots

Naver is launching a regional partnership campaign with local governments and public institutions to improve convenience for foreign tourists visiting South Korea. The company said on Tuesday it will run its \'Be Local\' campaign through July 19, promoting about 300 hotspots across Busan. Users who set Naver Map to a foreign language can view recommendations via a Be Local tab. The campaign also offers coupons and supports reservations, orders and payments, including via a passport verification feature.

Games & Commerce

Naver to remove \'digital barriers\' for foreigners with passport verification

Naver is moving to address a key inconvenience for foreign tourists in South Korea: the lack of a domestic phone number for identity verification. The company said it has introduced a passport verification service for users holding passports issued overseas. It said short-term visitors can complete identity checks using only a smartphone and then access O2O services such as place reservations via Naver Map, restaurant orders and easy payments at the same level as locals.