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Naver steps up highway accident information linkages with Expressway Corp and others

Naver said on Wednesday it will build a cooperation system with Korea Expressway Corp, Kakao Mobility, T Map Mobility and others to share information on highway accidents and unexpected incidents. Under the agreement, navigation operators will send data suspected to indicate accidents to the expressway operator, which will verify incidents through CCTV and return confirmed information. Naver plans to link the information to Naver Map to alert drivers.

Games & Commerce

Naver holds \'Entertainment Day 2026\' to share K-pop marketing strategies

Naver on Oct. 22 held \'Naver Entertainment Day 2026\' at its 1784 facility in Seongnam, Gyeonggi Province, to present advertising strategies for the entertainment industry. The event was held with official advertising partner Glink Media and drew participants from major local agencies including SM, JYP and YG. Naver introduced ways to link services popular with people in their teens and 20s to artist marketing and shared use cases for digital out-of-home advertising, including its AI-based AdBoost Screen solution.

Games & Commerce

Naver Papago launches \'Trends\' for foreign visitors, recommending Korean products and places

Naver said on Oct. 19 it has added a \'Trends\' service to its Papago app, allowing foreign visitors to check products and places that are widely searched in South Korea. Based on image translation data from foreign users, the feature highlights popular and fast-rising items and locations. It supports English, Japanese and Chinese (simplified and traditional), and defaults to English in other language settings. Users can access AI briefings and connected Naver services for details, reviews, navigation and reservations.