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Games & Commerce

Musinsa launches ChatGPT-dedicated app to expand conversational commerce

Musinsa said on Tuesday it has launched a dedicated app on OpenAI\'s ChatGPT platform as it moves to expand in the conversational AI commerce market. The company said the rollout follows its March launch of “ChatGPT for Kakao” inside KakaoTalk, broadening customer touchpoints beyond domestic messaging platforms to OpenAI’s global user ecosystem. Musinsa said its Musinsa MCP interface provides product recommendations through context-based questions and connects users directly to its online store for purchases.

Games & Commerce

Musinsa, Oakley run AI glasses pop-up for next-generation eyewear experience

Consumers can try on AI glasses jointly developed by Oakley and Meta in an offline setting. Musinsa said on Thursday it will run an \"Oakley Meta\" pop-up store at Musinsa Store Seongsu in Seoul’s Seongsu-dong from June 4 to 18. The pop-up is designed to offer an in-person experience of products previously available only online through Musinsa Drop, including the Vanguard sports lineup and the HSTN everyday lineup.

Games & Commerce

Musinsa posts Q1 operating profit of 19.0 billion won, up 8.2 percent on year

Musinsa said on Tuesday it posted first-quarter consolidated revenue of 363.6 billion won and operating profit of 19.0 billion won, with revenue up 24.1 percent and profit up 8.2 percent from a year earlier, its best-ever first-quarter result. On a standalone basis, it reported revenue of 335.0 billion won and operating profit of 27.5 billion won. It recorded a standalone net loss due to interest expenses from accounting for RCPS as liabilities.