KT Studio Genie said on Monday it will run a pop-up store at Musinsa Store Seongsu from Aug. 15 to 31 ahead of the broadcast of the drama 'New Recruit 4: Sabotage.'
The pop-up store will include a space recreating the military barracks living quarters from the drama, a photo zone and hands-on content. It will also sell official goods, including military-supply-themed clothing and daily items and the character 'Jjamsaeng.'
A fan meet-up event featuring cast members Minho Kim (김민호), Won-jung Lee (이원정), Tae-woo Nam (남태우), Yohan Kim (김요한), Seung-hoon Jeon (전승훈) and Sang-jin Lee (이상진) will also be held on Aug. 22.
'New Recruit 4: Sabotage' begins airing on Aug. 24. KT Studio Genie also runs YouTube, Instagram and TikTok channels for the character 'Jjamsaeng' using the drama’s universe.
Seulgi Son
sageson@d-today.co.kr