Musinsa's summer regular event, "Musinsa Mujinjang Black Friday", is generating customer traffic from the start by combining online and offline channels. Musinsa said on June 16 that average daily active users on its online store rose more than 70 percent from a week earlier from June 13 to 14, after it began pre-event marketing on June 13.

Growth at offline stores was also clear. On June 14, the number of visitors to Musinsa Mega Store Seongsu rose 30 percent from a week earlier. Transaction value increased more than 40 percent on the same day. Offline marketing around Seongsu and the Seoul Forest area is assessed to have driven in-person visits while also raising interest in the online event.

The performance is seen as the result of expanding the event zone from Yeonmujang-gil in Seongsu-dong to the wider Seoul Forest area. Musinsa partnered with about 80 local businesses in the Seongsu and Seoul Forest area, including food and beverage outlets, accessory shops and photo booths, to create "Mujinjang Street" across the district. It also ran related benefits and promotions at 10 Musinsa offline stores nationwide.

About 2,500 people took part in a prize-draw event held over the weekend of June 13 to 14 at Musinsa Mega Store Seongsu. Musinsa also operated a "Musinsa Mujinjang shuttle" that took customers to the Mega Store Seongsu if they verified Musinsa app membership or presented a Mujinjang fan. At the site, a street performance by the Dongmija Bicycle Music Troupe was also held using the "Mujinjang Song" produced to mark the fifth anniversary of Mujinjang.

Musinsa will continue offline partnership events through June 24. A total of 137 stores will take part, including partners in the Seongsu and Seoul Forest area and partner venues near nationwide outlets such as Musinsa Mega Store Yongsan, Musinsa Store Daegu and Musinsa Store AK Plaza Hongdae.