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Samsung Electronics unveils \'AI Living\' ecosystem at IFA 2026

Samsung Electronics is showcasing an AI-integrated lifestyle at IFA 2026, Europe\'s largest home appliance trade show. The company said it will operate an exhibition hall in Berlin\'s Humboldt Carré from Sept. 2 to 6 under the theme, \"Your AI everyday companion.\" The venue features three zones focused on entertainment, home and self-care, including new displays, AI-powered TVs, connected home appliances and Galaxy devices.

Industry

Samsung Electronics adds 43 masterpieces from Vienna Kunsthistorisches Museum to Samsung Art Store

Samsung Electronics added 43 signature works from Austria’s Vienna Kunsthistorisches Museum to Samsung Art Store, it said on Tuesday. Samsung Art Store is a subscription service for Samsung TVs that offers more than 5,000 artworks from major museums and artists worldwide in 4K. The new additions include masterpieces such as Pieter Bruegel the Elder’s “The Tower of Babel” and works by Vermeer, Klimt, Rubens and others.

Industry

Samsung Electronics outlines AI screen technology strategy at Australia tech seminar

Samsung Electronics unveiled its 2026 TV and monitor lineup in Sydney at its 2026 Australia Tech Seminar, the company said on Thursday. It showcased products ranging from Micro RGB TVs to OLED TVs and Odyssey gaming monitors. The company applied AI features across its 2026 TVs, including Vision AI Companion and an AI Soccer Mode. It also introduced HDR10+ Advanced on its 2026 OLED TV and highlighted glare-free display technology.