| Mobile Web

YouTube tops average monthly usage time among video and music platforms in South Korea

YouTube is the video and music application used the longest by South Koreans, a Wiseapp-Retail survey showed. The survey of Android and iOS smartphone users found YouTube logged an average 113.6 billion minutes a month in January to May 2026. Netflix followed with 5.61 billion minutes, ahead of YouTube Music, Melon and Spotify. YouTube, YouTube Music and Spotify rose steadily over four years, with Spotify up 1,200 percent.