| Mobile Web

Kakao prepares KakaoTalk-based integrated membership to bundle affiliate services

Kakao is preparing an integrated membership programme centred on KakaoTalk that links services and user benefits across its affiliates. Industry sources said the company is reviewing a membership covering shopping and commerce, mobility, content and entertainment, and finance and payments, with participation by key units under the new KakaoAI entity. Benefits and fees have not been set, and Kakao is also considering linking external services.