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Samsung MX hit by surging memory prices; costs to rise further in Q2

Samsung Electronics\' smartphone business is being squeezed by a sharp rise in memory prices despite higher launch pricing for the Galaxy S26. The company said memory prices are expected to rise further in 2026\'s second quarter, increasing cost burdens and making a year-on-year decline in profitability unavoidable. Samsung is pursuing premium-focused sales growth and cost efficiencies, while aiming to outperform the market in both value and volume amid a tougher demand outlook.