| Mobile Web

Search results for LCK

Games & Commerce

Will Naver\'s Chzzk benefit again from online World Cup streaming?

Naver’s live streaming platform Chzzk faces another test with exclusive online streaming of the FIFA North and Central America World Cup in June. Chzzk has expanded its user base through major sports and esports broadcasts, but still trails rival SOOP in total watch time and monetisation foundation. Negative public sentiment surrounding the Korea Football Association and weaker interest in the national team could also dilute the expected World Cup boost.

Games & Commerce

Naver, Kakao step up AI monetisation, turning search and chat into transactions

Naver and Kakao plan to accelerate monetisation of artificial intelligence services in the second half, after strong first-quarter results. Kakao is expanding AI features in KakaoTalk that proactively suggest information based on chat context and is testing agent commerce tied to gifting and external partners. Naver is strengthening action-oriented AI that links personalised search answers to shopping, orders and reservations, aiming for monetisation in later quarters through ads and higher conversion.