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Telecommunications & Media

Lee Jae-myung pledges to reform outdated rules to boost broadcasting competitiveness

President Lee Jae-myung (이재명) said he will rationally reform regulations that no longer fit the times to strengthen the competitiveness of the broadcasting industry. In a congratulatory address read out at a Broadcasting Day event in Seoul, he praised broadcasters for driving K-content to the world’s centre and pledged to support autonomy and independence and build a “basic media society” guaranteeing participation, access and choice. Industry and parliamentary leaders also called for support.

Telecommunications & Media

South Korea to loosen broadcast and OTT ad rules, expand mid-roll ads from October

South Korea will loosen advertising rules for broadcasters, raising the daily ad cap per channel and easing limits on mid-roll, virtual and indirect advertising. The Broadcasting Media Communication Commission approved a revision to the Enforcement Decree of the Broadcasting Act that will take effect in October after remaining procedures. The agency estimates easing mid-roll ad rules could lift broadcast ad revenue by about 50 billion won. Prime-time limits will remain to curb ad concentration.

Telecommunications & Media

Ahn Hyung-joon takes office as 28th Korea Broadcasters Association chairman

The Korea Broadcasters Association said on Aug. 3 that MBC CEO Ahn Hyung-joon took office on Aug. 1 as its 28th chairman, beginning a two-year term. In his inaugural remarks, Ahn said he would work to establish policy and institutional foundations so terrestrial broadcasters can continue to lead public-interest value and the future of South Korea’s broadcasting. He also pledged to focus on improving outdated and discriminatory regulations and highlighted universal viewing rights.