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Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Kakao launches first integrated membership for 4,900 won a month

Kakao will launch a 4,900-won-a-month integrated membership bundling affiliate services including Gift, Tok Deal, Kakao Pay and Melon. The company said it will begin first-come, first-served sign-ups for a small group of users. Benefits include shopping points worth 0.5 to 5 percent of spending, Kakao Pay points for payments, monthly content choices between Emoticon Plus and Tok Cloud, and perks across KakaoPage, securities, insurance and music streaming.

Games & Commerce

Kakao links national pension to AI civil assistant, enabling queries and applications in KakaoTalk

Kakao linked National Pension Service functions to its AI civil assistant being piloted with the Ministry of the Interior and Safety, allowing users to handle tasks in KakaoTalk chats. Users can check enrollment history, confirm eligibility for voluntary 가입, calculate expected premiums and submit applications. Identity verification uses Kakao certificates. Kakao said it enhanced the assistant to process public services requiring authentication and plans to add functions and expand to other services.