Hecto Healthcare said on Thursday its baby and kids health brand Kim Seok-jin LAB will take part in the 2026 Cobe Baby Fair, which runs through Nov. 1 at COEX in Seoul, to showcase nutrition products for infants and children. The brand will introduce DHA and omega-3, probiotics and iron products on site.

Kim Seok-jin LAB is highlighting a product lineup designed for ease of consumption by young children. Key products include Our Child DHA Smart Drops, which contains plant-based DHA, and Kids Omega3 Smart Chew, directly imported from Norway. Kids Omega3 Smart Chew is a jelly-type product that improves the fishy smell typical of omega-3. The company said it applies a tropical fruit flavor so children can eat it without reluctance.

At the venue, it will sell products at discounts of up to 50 percent. All visiting customers who add its KakaoTalk channel as a friend will receive a Dr. Simone probiotics trial pack kit and a tarpaulin bag. Buyers will receive a three-piece set of mildly acidic soap as a free gift, and will also be given full-size Kim Seok-jin LAB products depending on the purchase amount.

Kim Seok-jin LAB is a health brand launched by Hecto Healthcare, which owns the premium probiotics brand Dr. Simone. It positions good bacteria, good fats from omega-3 and good light linked to vitamin D as the basics of children's health.

Kim Seok-jin (김석진), chief executive of Hecto Healthcare, said, "In managing a child's nutrition, it is important not only to check the necessary nutrients but also to help the child take them consistently in daily life." He added, "I hope this baby fair will be an opportunity for parents to look closely at Kim Seok-jin LAB’s various baby and kids products and learn nutrition management methods suited to a child’s growth stage and lifestyle habits."