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Industry

Kakao launches local commerce co-prosperity project \'Gotgot\', debuts in Gongju

Kakao is launching a new co-prosperity initiative called \'Gotgot\' aimed at encouraging visits to local commercial districts and expanding connections between small businesses and users. The first location is Gongju, where Kakao will combine a local shop magazine with offline experiential programs. It will publish \'Magazine Gotgot Gongju\' and hold \'Gotgot Walk\' events from Oct. 16 around the Jemincheon area, featuring talks, tours and a stamp-style bingo program.

Games & Commerce

Korea platform membership rivalry heats up: Naver points vs Coupang delivery vs Kakao connections

Kakao has launched a 4,900-won monthly integrated membership and started first-come, first-served sign-ups for a small group of users, intensifying paid membership competition among Korean platforms. Naver Plus Membership also charges 4,900 won and has expanded benefits from shopping points to content and delivery. Coupang’s Wow Membership costs 7,890 won and focuses on shipping and food delivery. Kakao is tying KakaoTalk users to shopping, payments, content, finance and insurance services.

Games & Commerce

Kakao launches first integrated membership for 4,900 won a month

Kakao will launch a 4,900-won-a-month integrated membership bundling affiliate services including Gift, Tok Deal, Kakao Pay and Melon. The company said it will begin first-come, first-served sign-ups for a small group of users. Benefits include shopping points worth 0.5 to 5 percent of spending, Kakao Pay points for payments, monthly content choices between Emoticon Plus and Tok Cloud, and perks across KakaoPage, securities, insurance and music streaming.