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Games & Commerce

Kakao bets on connection by linking AI and membership around KakaoTalk

Kakao is bringing major services such as AI, membership, shopping and reservations into KakaoTalk to link users from chats to service use. The company launched a 4,900 won monthly Kakao Membership that bundles benefits across multiple Kakao services. Kakao is also expanding AI functions inside KakaoTalk, connecting internal and external services and aiming for 10,000,000 monthly active users for in-app AI by year-end. The strategy seeks to convert KakaoTalk’s user base into transactions across other businesses.

Industry

Kakao launches local commerce co-prosperity project \'Gotgot\', debuts in Gongju

Kakao is launching a new co-prosperity initiative called \'Gotgot\' aimed at encouraging visits to local commercial districts and expanding connections between small businesses and users. The first location is Gongju, where Kakao will combine a local shop magazine with offline experiential programs. It will publish \'Magazine Gotgot Gongju\' and hold \'Gotgot Walk\' events from Oct. 16 around the Jemincheon area, featuring talks, tours and a stamp-style bingo program.

Games & Commerce

Naver, Kakao expand holiday services for Chuseok hospitals, parking

Naver and Kakao are expanding services for the Chuseok holiday, offering information on hospitals, pharmacies, animal hospitals and free public parking through search and map functions. They are also strengthening travel and transport information, including airport waiting times and transit and road conditions. Naver will offer short-form videos and promotions for its Clip, Webtoon and Series services. Kakao will run gift, booking and discount promotions and send phishing-prevention messages to about 27 million people.