Kakao is launching a new co-prosperity project called 'Gotgot' to encourage visits to local commercial districts and expand touchpoints between small merchants and users. The first location is Gongju. Kakao will link a magazine introducing local stores with offline experiential programs.

Kakao said on Monday it has published 'Magazine Gotgot Gongju', featuring stories of local stores and small merchants in Gongju, and will hold 'Gotgot Walk' events from Oct. 16 around the Jemincheon area in Gongju.

'Gotgot' is a new program introduced this year under 'Project Dan-gol', Kakao's small business support initiative launched in 2022. It focuses on promoting local stores and turning interest into actual visits through collaboration with local governments, local creators and small merchants.

Magazine Gotgot Gongju features stories from Gongju-area stores, including a dessert shop using native grains called 'Gokmuljip', 'Yususeogo' dealing in European vintage items and antiques, and 'Cheongukboda Natseon' that makes honey fermented liquor.

The magazine was produced in a limited run of 2,260 copies. It will be distributed sequentially from Monday at 22 partner locations nationwide, including 10 in Seoul and 5 in Gongju. Each magazine is assigned a unique number, and readers can also receive a KakaoTalk digital card via a QR code. Key content will also be released on Brunch's 'Magazine Gotgot'.

The offline program, Gotgot Walk, will run from Oct. 16 around the Jemincheon area in Gongju. Visitors can follow a 'Gotgot Walk Trail' linking local stores and attractions. They can check the route and detailed locations on Kakao Map.

The events include magazine talks, local docent tours and a walking bingo activity. The walking bingo is carried out by visiting 12 designated locations and collecting KakaoTalk digital cards, with gifts and benefits provided based on the collection stage.

An 'Atelier Week' program, in which local small merchants participate directly, will also be held. It will include a flea market, one-day classes, small gatherings and exhibitions. Some programs can be applied for in advance from Monday via KakaoTalk's booking service.

Kakao plans to share program planning and operational know-how with local governments and local creators after the events end. It also plans to provide free marketing resources such as facilities and items used for the events.

Yang Hyun-seo (양현서), performance leader for Kakao's co-prosperity projects, said, "The stories and charm held by stores across each region are assets that make people visit that region." He added, "We will continue co-prosperity projects so that visitors can experience the region and create a flow of returning again."