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Coupang supports digital shift for traditional seafood market merchants

Coupang said on April 26 it is helping merchants at traditional seafood markets expand online sales channels and shift to digital operations, driving growth into 10 billion won-revenue small and medium-sized businesses. Ten small businesses from major seafood markets and ports have joined Rocket Fresh, including sellers in Busan’s Jagalchi market and Noryangjin. Coupang said some merchants increased sales through direct transactions and early-morning delivery, while its seafood origin-direct purchasing volume rose in 2025.