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Industry

EMTA targets Japan\'s budget kei EV market, first launch in 2027

A new electric vehicle brand, EMTA, backed by China\'s Chery Automobile and Japan\'s Autobacs Seven, is moving to target Japan\'s low-priced kei car market. Electrek reported that a China-Japan joint venture formed by five companies has launched the brand and plans to release its first electric kei car in Japan in 2027. The company says it will expand its lineup to four models by 2029 and is promoting software-led features, OTA updates and Level 2 driver assistance.

Industry

LG Energy Solution signs $1.6 billion ESS supply deal with DTE Energy

LG Energy Solution said on May 28 it signed a $1.6 billion energy storage system supply contract with U.S. utility DTE Energy. Total supply volume is 6 GWh and deliveries will run for about two years. DTE Energy, Michigan’s largest power utility, plans to use the ESS for eight grid projects, including an Oracle AI data center in Salem Township. LG Energy Solution said production will center on its Holland, Michigan plant.

Mobility

Subaru effectively shelves in-house EVs as profit plunges 90 percent, strategy retreat

Subaru has effectively postponed plans to launch its own internally developed electric vehicles indefinitely, pivoting toward hybrids and gasoline-powered models amid deteriorating results and uncertainty in the U.S. market. It withdrew a plan to introduce up to four in-house EVs by 2028 and delayed EV production at a new plant in Oizumi, Gunma. Operating profit fell about 90 percent to 40.1 billion yen, and the company swung to a net loss.