Samsung Electronics is showcasing an AI-integrated lifestyle at IFA 2026, Europe\'s largest home appliance trade show. The company said it will operate an exhibition hall in Berlin\'s Humboldt Carré from Sept. 2 to 6 under the theme, \"Your AI everyday companion.\" The venue features three zones focused on entertainment, home and self-care, including new displays, AI-powered TVs, connected home appliances and Galaxy devices.

Samsung Electronics is stepping up its integrated health platform strategy through a European startup and technology expo. At VivaTech 2026, which opened in Paris on Tuesday, it unveiled its Connected Care vision. The display centres on Samsung Health and offers tailored services across sleep, activity, diet, mental health and vital signs. Samsung also introduced heart health features in the Samsung Health 7.0 update and cooperation with U.S. digital healthcare company Xealth.