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AI & Enterprise

AI use grows in scouting football prospects but data can miss talent

Artificial intelligence is increasingly used to scout football prospects, but it may repeat existing bias and inequality rather than identify future star players accurately, a researcher said. AI typically searches past data for patterns of successful players, which can mirror long-standing preferences in scouting. Differences in physical and social development can make long-term potential hard to predict from early data. Monitoring can also increase psychological pressure on young players and staff.

Games & Commerce

KakaoTalk to hold \'KaTalk Cheering Event\' timed to South Korea national team matches

Kakao will open an online cheering space on KakaoTalk timed to South Korea national team soccer matches, supporting real-time communication among users. Kakao said on June 11 it will run the participatory campaign, called the \'KaTalk Cheering Event\', in the app’s \'Now\' tab. The campaign will run in three rounds, in partnership with Nexon’s online soccer game FC Online, with dedicated chat rooms and quiz events offering prizes.

Games & Commerce

Naver to live-stream all 2026 FIFA North and Central America World Cup matches on Chzzk

Naver will live-stream all matches of the 2026 FIFA North and Central America World Cup on its streaming platform Chzzk from June 12 to July 20, it said on Wednesday. The service will offer co-watching broadcasts linked to creator channels and provide AI short-form clips during live matches. It also plans to upload player and match VOD highlights and offer AI briefings based on official FIFA data.