Naver will roll out live coverage of every match and specialised viewing features to coincide with the opening of the upcoming 2026 FIFA North and Central America World Cup.

Naver said on Wednesday it will live-stream all matches of the 2026 FIFA North and Central America World Cup, which runs from June 12 to July 20, on its streaming platform Chzzk.

Chzzk will stream the tournament, which for the first time features 48 countries and 104 matches. It will also offer "co-watching" broadcasts linked to creator channels including popular streamers Han Dong-sook (한동숙) and Woolf (울프), as well as Shoot for Love, EStarTV, Channel Fifteen Nights and Plave.

During live matches, it will provide real-time AI short-form clips and plans to upload on-demand video highlights by player and by match after games end. It will also provide "AI briefings" based on official FIFA data to help with pre-match starting lineups, viewing points and tactical analysis, and deliver player ratings, highlights and match analysis after games.

Content in collaboration with Nexon has also been prepared. From June 12, Chzzk will offer 3 FC Online-based mini-games within the broadcast screen for viewers watching football, "FC Online" and "FC Mobile" category streams. Naver plans to combine user data from the two companies to display personalised Nexon game content banners within the Chzzk screen.

It will also run a dedicated World Cup lounge as a participating community and provide real-time data including win probability, predictions of the champion, match and player records, and round-by-round projected advancement probabilities.

Naver is also working with Coca-Cola, an official FIFA sponsor, to run a "World Cup match prediction" event. For each round, it will pay up to 1 million won in Naver Pay (Npay) points to participants who correctly predict the results of all matches. It will also award 200,000 won in Npay points to 10 people among those who take part in all matches and have a prediction success rate of 70 percent or higher, and will draw and award Coca-Cola coupons to 83,000 participants.

It will also offer new sign-ups to Naver Plus Membership who have no usage history within the past 90 days benefits including a coupon pack worth up to 10,000 won in Naver Plus Store shopping support and a 3,000 won discount coupon for Kurly N Mart.