Interest in Korean-style beauty trends is growing globally, with attention extending from inner beauty products such as collagen and balance management to items used directly, including mask packs and cleansers. At China Beauty Expo 2026 in Shanghai, Hecto Healthcare’s inner beauty brand OnRitual unveiled for the first time a global portfolio expanded into skincare. The OnRitual booth drew heavy crowds, and Chinese actress Du Yuchen also visited and looked over multiple products.

Media companies are expanding experiments using AI, with a focus on cutting production costs, developing new genres and improving user experience. Video tools now generate longer 4K content with audio and better character consistency. Broadcasters and studios are testing AI in election coverage, animation and drama, while China pushes commercialisation. In distribution, recommendation algorithms and AI dubbing are becoming core infrastructure. The shift is also raising concerns over copyright, creator protection and review standards.