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AI & Enterprise

What happens as software development costs move toward zero?

Mike Vernal, an investor and engineer at Conviction, likened the future of the software industry to changes in the newspaper business after the internet. He said newspapers split between top global brands and individual operators as distribution costs fell. Vernal said AI could push software the same way by driving development costs toward zero and weakening moats such as high build costs, switching costs and network effects. He argued scale, brand and rapid reinvestment would matter more.

Games & Commerce

Outsourcing ads lifts returns and cuts workload, e-commerce marketing insight 9

Fashion brand Hightide Frankie used a sales-linked advertising programme and lifted its return on ad spend to 968 percent by February 2026 from 371 percent in the first month. Under the model, Cafe24 runs ads without upfront payment and settles costs after sales occur. The company said the approach helps small brands without dedicated ad staff by handling planning, creative and media operations, reducing the need to monitor or top up ad budgets.

Games & Commerce

Nexthrust\'s ONE strategy puts game, AI and blockchain integration to test

Nexthrust is expanding the game distribution network it secured through its acquisition of OneStore into global markets and is integrating its own blockchain and payment services with OneStore. OneStore launched OneStore Global in 122 countries and introduced the OneShop direct-to-consumer payment platform. Nexthrust is also rebranding its blockchain ecosystem under the ONE name, while the key question remains whether distribution converts into transactions and improved profitability.