| Mobile Web

Apple, Amazon, Microsoft roll out AI devices ahead of year-end shopping season

Apple, Amazon and Microsoft have introduced a string of consumer devices highlighting generative AI ahead of the year-end shopping season, from laptops to tablets and smart home hubs. The companies are trying to seed new hardware demand by pushing AI assistants into everyday use, but analysts say it is unclear whether AI alone will drive upgrades amid high prices and rising component costs. Subscription models and on-device AI processing are also in focus.