Samsung Electronics held its Southeast Asia home appliance tech seminar, The Brief, at its Business Experience Studio in Hanoi. The company demonstrated AI home scenarios such as refrigerator-based food management, reporting and recipe recommendations, and introduced remote support services and up to seven years of free software upgrades for Wi-Fi models. It also presented HVAC products tailored to the region and showcased SmartThings Pro, while citing growth in Southeast Asia and Oceania B2B sales and HVAC B2B share.

Samsung Electronics and LG Electronics are showcasing AI-powered home appliances and subscription services at KES 2026, which opened on Monday at COEX in Seoul. Samsung set up experience zones linking mobile devices, appliances and displays, featuring Bespoke AI home products and its Samsung AI Subscription service. LG divided its exhibition into daily-life and industrial zones, highlighting a home robot, appliance subscriptions, smart cottage demonstrations and data-centre cooling technology.