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Samsung Electronics signs EU CoC to expand energy cooperation in Europe

Samsung Electronics said on Wednesday it has become the first South Korean company to sign the EU smart appliance energy code of conduct. The voluntary programme, led by the European Commission’s Joint Research Centre, encourages development and wider adoption of high-efficiency smart appliances linked to power management systems. Samsung said the signing will broaden cooperation with European power companies. Its washer-dryers, washing machines and dishwashers meet the criteria and are registered as energy smart appliances in EPREL.

Industry

Samsung Electronics launches global film campaign for Bespoke AI Combo

Samsung Electronics said on Saturday it will run a global advertising campaign in South Korea and Britain for its all-in-one washer-dryer, the Bespoke AI Combo, using the film \'The Devil Wears Prada 2\'. The video shows coffee spilled on red fabric before the machine’s AI Custom+ feature detects laundry weight, type and soil level to run optimal cycles. Outdoor ads will appear on major screens in Seoul and at Piccadilly Circus in London.

Industry

Samsung Electronics bets on newlywed appliances, says next 2 years are crucial

Samsung Electronics is stepping up a campaign aimed at newlyweds, promoting its premium Bespoke AI lineup and including its Micro RGB TV. The push comes as South Korea’s number of marriages rose to 240,000 last year, the highest in seven years, and the share of births within two years of marriage increased to 36.1 percent. Samsung is highlighting AI features designed to reduce household chores and tailoring product options for different housing types.